Brand Failures Book Review

June 20, 2010 0 Comments

Brand Failures is a book written by Matt Haig. He covers, in his own words “The truth about the 100 biggest branding mistakes of all time.”

Firstly, as odd as it may seem… the book felt pretty sexy. Weired thing to come out and say, yes, but it did. The pages weren’t your normal paper. Instead, they felt glossy.

It made reading the book more comfortable to hold while reading. Strange how much of a difference it made.

Anyway…

When the book says 100 different brand failures, it sure doesn’t disappoint. It makes me laugh when I buy “101 Twitter tips” and it ends up having about 20 inside.

While each failure isn’t 10 pages long each, it defiantly gets straight to the point and only tells you what you need to know. Books have a tenancy to go all around the world to explain there point. It made life easier for making notes as well.

Amazingly I’d only heared of about 4 or 5 of the failures in the book. These were big companies they were talking about as well. Like I mentioned in my failures is a part of business post, you never here about the failures of big businesses and only the successes.

Not only does it tell you about the failures, it also tries to explain some of the Phycology behind them.

Overall I would rate this book 8/10. Even though it doesn’t really have any information that you can implement in your business, it’s interesting to learn what mistakes have been made by the big corporations.

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