Your Customers Real Goals

In “How To” products, you’re always trying to get customers to think of there end goal. For example, in Internet Marketing you might say “If you buy my product, you will soon be on your way to earning millions of dollars a year. Just purchase right now!”

That sounds right for the Internet Marketing niche, right? They want a successful business and that is there goal. In your marketing you most probably focus on that, and your products teach people, that if they follow your proven plan, they will get to there goal.

Most Internet Marketers end goal is actually to give there family and themselves a better life. Working a 9-5 job isn’t something they are happy doing. Most probably makes them depressed.

So in general the real goal of most Internet Marketers is to get away from that. That’s the deep down goal.

Humans actually experience the pain of a loss more than they experience the happiness of a gain. We will do much more to not experience a loss, more than we would do for a gain.

When something is cheaper in a shop than we normally pay, we are quick to put it in the basket without much thought.

If the price has gone up though, we are more often than not going to comment on it and be pissed off. End up putting it back on the shelf. Paying more for something would be considered a loss.

You need to sit down and think deep down, what is your target audiences real goal. Change the way you market to your audience by talking about what they could get away from purchasing your product.

They are more likely to purchase because they do no want the loss of not getting what they want deep down.

Update – It’s important to know that you should never put pressure on the things they will lose if they don’t buy your product. That’s pressuring someone into a sale… not good.

Do it slightly and in a nice, honest way.

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